Rotimatic’s pioneering design has made it an indispensable appliance that brings fresh, homemade food to children, curbing the need to consume easily-available junk food. 

The importance of bringing back the norm of growing up on a diet of healthy food is supreme in the present day. Because of the time crunch faced by parents, children bear the brunt of consuming fast-food or food items with a high content of preservatives in more than one meal a day. The result as we all can see is the increased incidence of obesity, diabetes, and other health conditions in our young. Luckily, the advent of high-tech machines in kitchens is helping turn things around, with pioneering inventions like Rotimatic catching the attention of leading social activists.

Obama’s role in healthcare:   

Recently, the founder of Rotimatic, Pranoti Nagarkar had an opportunity to meet with the former First Lady of the USA and best-selling author and activist, Michelle Obama, with the pretext of discussing healthcare. Obama is undoubtedly one of the most prominent faces of the movement to improve access to organic and nutrition-rich meals to school children. She led a public health campaign, “Let’s Move!” to promote a healthy lifestyle in children, aiming to lower childhood obesity to 5% by 2030.

Michelle Obama announced the campaign in 2010, and together with the presidential memorandum signed by President Obama called the Task Force on Childhood Obesity, actively worked toward the following goals:

  • Providing healthy formative years for children, including access to nutritious food in school
  • Empowering parents and caregivers
  • Increasing physical activity

Rotimatic resonates Obama’s idea of healthcare:

Rotimatic resonates with the ideologies promoted by Michelle, primarily by aiding to replace fast-food with enriching and wholesome homemade meals. The world’s first fully automated rotimaker has compressed a task that would traditionally take about an hour to just a few minutes. Consuming home-cooked flatbreads had become a luxury, and therefore, rare, for urban families who were habitually picking frozen flatbreads or takeaways from restaurants.   

Rotimatic relies on AI and IoT to produce fresh, soft, and delicious flour-and-water flatbreads with consistent quality. A 32-bit microprocessor controls and synergizes the functions of 10 motors, 15 sensors, and 200 moving parts within the robot’s 40 x 40-centimeter body. Ingredients are measured, dispense, kneaded into a dough, flattened, and roasted in under 90 seconds – all without human interference.  The user can set the number of rotis in a batch, their oil content, thickness, and level of roasting. 

Self-reliance – a common thread:

In her best-seller, Becoming (2018), Michelle talks about how her mother ingrained the trait of being responsible for one’s own well-being. She stuck to the lesson and made an example of this principle by nurturing a garden at the white house during her tenure as the First Lady to encourage the consumption of organically grown produce.

Similarly, Rotimatic has empowered a demographic made of students, professionals, and those who are not very adept at kitchen duties to be able to make their own flatbreads – be it rotis, tortillas, puris, or pizza-base. Since the appliance can be connected to wifi, tracked using the Rotimatic app, and troubleshooting can be done directly from the cloud. 

Health benefits of consuming fresh, homemade rotis:

Take a look at the menu of your favorite deli and you’re bound to find an array of bread-based bites and baked confectionaries. A majority of them will have white bread – our go-to sandwich bread – or be made of white flour. This staple of childhood lunches is low in fiber and has a lot of preservatives that are only useful for elongating their shelf life and texture. It contains just the white endosperm, which is primarily starch and is completely bereft of the bran and germ of the wheat grain. Its nutritional value is thus very poor.

Packaged tortillas and pitas are also mostly full of preservatives and texture modifiers that have zero nutritional value. Additionally, these have high gluten content which is detrimental to gut health. 

However, the whole-wheat versions of these can be made easily and in a fraction of the time using Rotimatic. Unleavened flatbread such as rotis, puris, tortillas, pizza bases, and pita made of whole wheat have the following health benefits:

  1. It has more fiber and is rich in protein, iron, calcium, potassium, magnesium, and selenium.
  2. The lower starch content in whole wheat bread satisfies hunger pangs for longer.  
  3. Its low glycemic index helps control blood sugar.  

Rotimatic is in tune with the need to make healthy living a priority:

The kitchen robot is an essential tool that is bringing in homemade food and therefore nutrition on our table without hassle and labor. Its necessity in this age of technology and grueling work culture is evident in its widespread acceptance across the globe, with the United States making up one of its biggest markets. The brand has already over 70 million units in the first couple of years since it hit the market and has a waiting list of customers keen on making it a part of their lifestyle. Since its inception, Rotimatic has stood for homemade goodness and nutrition, and its visibility has deservedly gotten a boost with being recognized by one of the best-known icons in the nutrition space.  

Rotimatic’s journey has been an eventful one! Starting from Pranoti’s eureka moment in 2008, to the multiple rounds of funding, to winning the hearts of millions of Rotimatic users across 40 nations – the sleek kitchen robot has come a long way. and before we step into yet another decade of giving shape to our vision of an intelligent kitchen, let’s take a quick look back at our achievements so far.

The Doha-based Rotimatic user has come under the limelight in the Rotimatic community with her culinary creative masterpieces – all made of rotis churned out by Zimplistic’s kitchen robot.

While grown-ups can write an essay on the health benefits of home-made rudimental flour-and-water rotis, the food staple of most cuisines struggles to impress the taste buds of children. Luckily, a mother of two delightful young daughters, Rashmi Kulkarni has mastered the art of holding the loyalty of her children toward the simple unleavened flatbread. How? With Zimplistic’s Rotimatic as her reliable kitchen assistant, she has gone all-out to express her creative side by putting together attention-grabbing, yummy yet healthy dishes. As for the rest of us, we are glad that the home chef has been sharing her innovations on our Facebook page. 

Rotimatic and Rashmi:

Rashmi’s Rotimatic-story has quite an unconventional beginning. It was first introduced to her by her husband, who in turn has learned of the fully-automatic roti maker from a video shared with him on social media way back in 2014. Impressed by the technological innovation behind the futuristic appliance, he highlights how the automation of a process that goes back thousands of years can change family dynamics. “I’ve seen a lot of women in my family,” he remarks, “be it my mother or my sister, making rotis and serving it fresh off the tawa. Unfortunately, it requires a lot of effort and at times can be quite a thankless job. It was important to me to create a situation where my entire family could sit together and just enjoy the meal.”  

More quality time with family:

His take on Rotimatic’s role to enable a family to spend more quality time as a unit resonates with the vision of the inventors of the appliance, Pranoti Nagarkar and Rishi Israni. After all, the driving force behind the machine was to reduce the time and labor one invested in kitchen duties, which includes cooking as well as cleaning up. But was taking the leap of faith in purchasing a comparatively expensive device come easily to Rashmi? Definitely not. “There were hardly any reviews so we didn’t know what to expect, but we were fascinated by the prospect of having a machine that could churn out rotis so quickly without any effort and needed minimal cleaning of its parts. Honestly, it seemed to be too good to be true, but we were curious enough to be on a one-and-a-half-year waiting list to try out the appliance ourselves.”  Now, after around two years of having Rotimatic as a significant part of her kitchen (since March 2017), Rashmi turns to it at least two times in a day for batches of puffed, mouth-watering rotis. 

Rashmi’s gets creative with rotis:

Kulkarni, however, didn’t stop at that. Although she initially used it to exclusively make rotis because the updates for puri, pizza base, and bajra were introduced more recently, she recognized the scope it had opened up. Soon, the home-chef caught on to the excitement Rotimatic had sparked in its users and took to trying out wraps, sandwiches, parathas, and other variations by adding mouth-watering fillings.  “It is easy to diversify versions of rotis now because every roti rolled out by Rotimatic puffs which simplify the process of adding stuffing into it. We switch it to tempting toppings when we make pizza-bases from the device which our daughters absolutely love!”

Rotimatic has changed Rashmi’s life in the last two years

Similar to most of us dealing with a hectic schedule, Rashmi’s family were frequent consumers of restaurant food. “When we first started to use Rotimatic, we used to eat at restaurants at last twice a week. The quality of rotis from Rotimatic surprised us and incorporating it into our daily meals was a breeze. As a consequence, our diet has changed for the better. We noticed that we had completely stopped eating out in the past 3 months. The best part was that none of us, not even the kids, had any complaints about switching to home-made meals. Everything else that we made to go with the rotis was also home-made and healthy.” 

Rashmi’s husband, who by now had emerged as the surprise Rotimatic-fan in the conversation, is particularly content with the time the smart appliance has economized. He interjects, “Rotimatic has given Rashmi that much extra time to sleep in in the morning. Our kids’ school bus comes at around 6:30 am in the morning and Rashmi would have to wake up at around 5 am to prepare their lunch. Now that has become a matter of minutes. Throw in some mashed potatoes for alu paratha or sliced boiled eggs with spring onions and a little seasoning and you are good to go! The economizing of time is a huge bonus for us.”

The star of the show – Rotimatic Rose 

Rashmi comes up with new recipes every month that she posts on the Rotimatic Facebook page, but one seems to stand out among the rest. A feat of random culinary ideation, the Rotimatic-rose as it is called is a take on rotis that is as delicious as it is visually appealing. So what’s the story behind it? Rashmi opens up, “My children are always asking me what I’d be cooking for them. They always expect me to come up with something new. I already had the candied roses in my house. All I had to do was stuff that into the dough, fold them into the shape of the flowers and stain the petals with diluted beetroot juice. I was surprised that it all came together so quickly. It was just an idea in my mind but my kids loved it. They were long gone before I could take any pictures!” 

Rotimatic is now a part of Rashmi’s family:

Once a resident of Singapore, Rashmi is now based in Qatar. Of the things she deemed she simply couldn’t do without in her new home is Rotimatic. “We wanted to take Rotimatic wherever we were because it is an integral part of our family. There was no way we could leave back in Singapore.”

The final verdict, however, came from her 4 yr old younger daughter. When asked if she liked stuffed-rotis, she promptly replied “No!” Normalcy was restored when her mother clarified with a laugh that the child didn’t even know what a “stuffed-roti” was. “Do you like paneer parathas and egg rotis?” proved to be a better question. “Yes!” replied she. Given Rashmi’s prowess, we’ll accept her review as an unbiased one.

 

Rotimatic users are taking to healthy eating in larger numbers and it is driving the Rotimatic team to work harder towards enhancing the user experience.

This is an age when life and its mounting responsibilities and expectations has bred a generation that sustains on fast food and take-aways. Bringing back a preference for home-made fresh food, which normally brings with it the dread of long hours of labor in the kitchen, would be a challenge most would shy away from. Keeping this in mind, the fact that Rotimatic has brought over 70 million rotis to the dinner table of its expanding customer-base is surely an achievement for Zimplistic to celebrate!

What makes Rotimatic such a crowd favourite?

Speak with the various users now more than just happy with their high-tech kitchen assistant and you’ll know Rotimatic has lived up to its promise of bringing families together. Be it the new-age working women, homemakers with managing not only their own chores but also that of their children and husband, or college students who had been too busy with academics to dedicate time to prepare fresh food – everyone is gushing about how the kitchen robot has freed up time in their daily lives. Spending time with those who we hold dear is more of a reality now, and this helps nurture our most important bonds we so value yet often neglect. 

 

Making rotis – Traditional method vs Rotimatic

Measuring out flour, water, and oil, kneading the mixture into dough of optimum consistency, and rolling them into discs of even thickness and size were all done manually. The task didn’t stop there, though. Next came roasting it on a skillet that was just hot enough to not burn through the thin discs, or directly over a flame. This step required one to stand near a heat source and flip the roti just at the right time to ensure it puffed. Given the number of rotis one had to make, the task could take about an hour. Of course, there was always scope of human error that would make it difficult to ensure that every roti turned out to be of the same quality.

Engineers Pranoti Nagarkar and Rishi Israni changed that with their high-tech innovation which has automated every step mentioned above. Incorporating a 32-bit microprocessor, AI, IoT, 10 motors, 15 sensors, and 300 moving parts, the sleek appliance compact enough to fit atop a counter gives fresh and delicious rotis, one per 90 seconds. A user can select the flour, oil content, number of rotis in a batch, its thickness and level of roasting. Each flatbread is invariable identical in its quality and serves the same goodness consistently.

Bringing automation to roti-making has been a long journey

Rotimatic obviously did not become a talking point overnight. Pranoti and Rishi took a leap of faith and dedicated their time and effort entirely to bringing their idea to shape. Its first prototype was introduced in 2009, and has gone through 37 patents and is backed by 8 years of research and development. It sold over 60,000 units in just two years after its launch and crossed USD 60 million in sales. The number has shot up even more after subsequent software upgrades enabled it to make high quality pizza-bases, tortillas, and puris. The choice of flour too has expanded with users now given the option of selecting gluten-free variety as well. Once available only in Singapore, Rotimatic now has happy customers in USA, UK, New Zealand, Australia, UAE, and Qatar as well. 

Rotimatic and health go hand-in-hand

Rotimatic and health go hand-in-hand

Automation of traditional cooking methods has made consuming fresh and healthy food a reality for many who had almost nearly given it up for frozen alternatives. With the quick availability of flatbreads, users are experimenting with different flavors and diversifying our experience of relishing homemade food. Rotimatic users have successfully made Rotimatic rotis and other flatbread variants an integral part of their daily diet which has led to a whole new transformation in their lifestyle anchoring them to eat more healthy. Given the support it has received from the world over, Team Rotimatic is already gearing up to touch the 100 million milestone in the coming year and bring the dream of a fully intelligent kitchen that much closer.

With the advent of festivities in several cultures in India, one can feel the pulse of the environment change. The restaurants, homes, and streets are brightly lit and designed with colourful decorations for Diwali, Dussehra and what not. Friends, family, and neighbours gear up to host lavish parties with music, dance, and dinners with extensive menus. Although preparing a wide range of delicacies for your loved ones is a thrilling idea, it is undoubtedly challenging.

Certain hallmark festive dishes such as laddoo, gujiya, and puran poli are crowd favourites yet take a lot of effort and time to make when prepared manually in traditional methods.

Luckily, now with Rotimatic there is a way to make the best of your celebrations without exhausting yourself with kitchen duties. Check out these mouth watering Rotimatic delicacies, shared by our very own rockstar Rotimatic Owners’ Community.

With Rotimatic, cooking these popular festive delights are a breeze!

  1. Shakkar Para

Sweet crispy fried flour cubes enjoyed as a snack which is a favourite of the Maharashtra region In India.

Recipe contributed by Rotimatic Owner, Rajshi Shah

2. Anjeer Laddoo

Sweet Fig Balls packed with nutrition

Recipe contributed by Rotimatic Owner, Rashmi Kulkarni

3. Almond Milk Puris

Fried Flatbreads dipped in Almond Milk

Recipe contributed by Rotimatic Owner, Premlata Jaganathan

4. Rose Kheer

Pudding garnished with dried rose petals, that is great to boost immunity levels

Recipe contributed by Rotimatic Owner, Rashmi Kulkarni

5.Sweet Kesar Milk Poli

Sweet Flatbreads dipped in Saffron Milk

Recipe contributed by Rotimatic Owner, Rajesh Radhakrishnan

6.Puran Poli

Sweet Indian Flatbread with chickpea filling

Recipe contributed by Rotimatic Owner, Basharat Choudhry

7. Pasham

 Sweetened flour dessert dunked in a glossy pool of jaggery syrup. It stands out for the distinct flavour and colour of the sweetener used in the dish

Recipe contributed by Rotimatic Owner, Srilatha Boga

8.Puri Laddoo

Jaggery balls from Leftover Puris

Recipe contributed by Rotimatic Owner, Priya Khatri

9. Kaja

A crispy dessert from Andhra Pradesh, it is made with refined flour, sugar, and mouthwatering fillings. It is defined by its ghee-fried layered dough

Recipe contributed by Rotimatic Owner, Ravali Bandaru

10. Gujiya

These deep fried pastries or dessert dumplings are stuffed with khoya (milk solids) and dried fruits. The shell of this dumpling is made using maida (all-purpose-flour) or semolina.

Recipe contributed by Rotimatic Owner, Salima Panjwani

Roti Chips

We are so glad to know that our chef Haquel’s Roti Chips using Rotimatic with Salsa was loved by all of you! We get it because it was so delectable that everyone in the office was craving for more!

We are sharing the recipe with all of you so that now you can make it at your home! A healthy, fresh and quick recipe for your snack cravings. Here is the complete recipe below:

Ingredients

 

  • 600g Ripe Red Tomatoes
  • 200g Red Onions
  • 300g Green Bell Peppers
  • A handful of Coriander Leaves, chopped
  • A pinch of Cumin Powder
  • 3 tablespoons of Ketchup
  • Salt, to taste
  • Juice from 1 large Lime
  • 4 tablespoons Zaatar
  • (OPTIONAL) Hot Sauce/ Tabasco
  • 10 pieces Roti

 

Preparation

  1. Preheat oven to 160 °C. 
  2. Make 10 rotis and set aside. The rotis will be easier to handle when they have cooled as they will not be too soft.
  3. Dice all the vegetables. Dice the tomatoes, onion, and bell pepper and set aside in a bowl.
  4. Mix in the seasoning, ketchup, lime juice and chopped coriander. Toss the salsa up so you get all that seasoning evenly coated on the veggies and set aside. (At this point it’s also optional to mix in a little bit of zaatar as the earthiness accompanies the cumin well)
  5. Cut each roti into 8 wedges and arrange on a baking sheet. Brush some oil on the chips and season with salt and zaatar.
  6. Bake @ 160 °C for 8-9 minutes.
  7. Serve in a huge bowl and spoon the salsa over or use the chip themselves to dip into the salsa.