Rotimatic users are taking to healthy eating in larger numbers and it is driving the Rotimatic team to work harder towards enhancing the user experience.

This is an age when life and its mounting responsibilities and expectations has bred a generation that sustains on fast food and take-aways. Bringing back a preference for home-made fresh food, which normally brings with it the dread of long hours of labor in the kitchen, would be a challenge most would shy away from. Keeping this in mind, the fact that Rotimatic has brought over 70 million rotis to the dinner table of its expanding customer-base is surely an achievement for Zimplistic to celebrate!

What makes Rotimatic such a crowd favourite?

Speak with the various users now more than just happy with their high-tech kitchen assistant and you’ll know Rotimatic has lived up to its promise of bringing families together. Be it the new-age working women, homemakers with managing not only their own chores but also that of their children and husband, or college students who had been too busy with academics to dedicate time to prepare fresh food – everyone is gushing about how the kitchen robot has freed up time in their daily lives. Spending time with those who we hold dear is more of a reality now, and this helps nurture our most important bonds we so value yet often neglect. 

Making rotis – Traditional method vs Rotimatic

Measuring out flour, water, and oil, kneading the mixture into dough of optimum consistency, and rolling them into discs of even thickness and size were all done manually. The task didn’t stop there, though. Next came roasting it on a skillet that was just hot enough to not burn through the thin discs, or directly over a flame. This step required one to stand near a heat source and flip the roti just at the right time to ensure it puffed. Given the number of rotis one had to make, the task could take about an hour. Of course, there was always scope of human error that would make it difficult to ensure that every roti turned out to be of the same quality.

Engineers Pranoti Nagarkar and Rishi Israni changed that with their high-tech innovation which has automated every step mentioned above. Incorporating a 32-bit microprocessor, AI, IoT, 10 motors, 15 sensors, and 300 moving parts, the sleek appliance compact enough to fit atop a counter gives fresh and delicious rotis, one per 90 seconds. A user can select the flour, oil content, number of rotis in a batch, its thickness and level of roasting. Each flatbread is invariable identical in its quality and serves the same goodness consistently.

Bringing automation to roti-making has been a long journey

Rotimatic obviously did not become a talking point overnight. Pranoti and Rishi took a leap of faith and dedicated their time and effort entirely to bringing their idea to shape. Its first prototype was introduced in 2009, and has gone through 37 patents and is backed by 8 years of research and development. It sold over 60,000 units in just two years after its launch and crossed USD 60 million in sales. The number has shot up even more after subsequent software upgrades enabled it to make high quality pizza-bases, tortillas, and puris. The choice of flour too has expanded with users now given the option of selecting gluten-free variety as well. Once available only in Singapore, Rotimatic now has happy customers in USA, UK, New Zealand, Australia, UAE, and Qatar as well. 

Rotimatic and health go hand-in-hand

Rotimatic and health go hand-in-hand

Automation of traditional cooking methods has made consuming fresh and healthy food a reality for many who had almost nearly given it up for frozen alternatives. With the quick availability of flatbreads, users are experimenting with different flavors and diversifying our experience of relishing homemade food. Rotimatic users have successfully made Rotimatic rotis and other flatbread variants an integral part of their daily diet which has led to a whole new transformation in their lifestyle anchoring them to eat more healthy. Given the support it has received from the world over, Team Rotimatic is already gearing up to touch the 100 million milestone in the coming year and bring the dream of a fully intelligent kitchen that much closer.

Zimplistic’s bestselling product, Rotimatic, is a market success raking in massive revenue with an exponentially expanding user base.

The idea of having robots at home to help out with domestic chores is no longer a thing of science fiction. You can see variants of it already in use and rising. This year happens to be especially noteworthy for its marked rise in demand for domestic robots, and understandably so, give the ever-intensifying schedules of individuals. It is, therefore, no wonder that Rotimatic, being a high-performing appliance, is selling like hotcakes.

A Brief Background of Rotimatic

The fully automatic roti-maker is the product of years of research and several patents by innovator team Pranoti Nagarkar and Rishi Israni. The duo has the vision to be instrumental in the realization of intelligent kitchens and Rotimatic is a significant step towards that goal. The countertop robot has automated one of the most basic food items that are an indispensable part of most cuisines around the world – the flatbread. Call it roti, tortilla, pizza base, pita, flatbreads have a global presence.

However, unless one is extremely well-practiced in the art of making flatbread, cooking one from scratch is a tedious and time-consuming ordeal. In the age we are living in, taking time out from our busy schedules to hand-make rotis is something we opt out of, often choosing unhealthy alternatives such as frozen rotis or takeaways from restaurants. In such an environment, Rotimatic is a lifesaver. It economizes time and effort by automating the multi-layered process of making flatbreads and does not compromise with nutrition either.

Rotimatic makes rotis, pizzas, tortillas
Rotimatic Sold 40000 Units
Rotimatic is not the only Kitchen Robot out there

Domestic robots are proliferating at a rapid pace and The Boston Consulting Group expects expenditure on them to reach $87 billion by 2025. Rotimatic by Zimplistic, priced at $999, is catching up to popular players such as Miso Robotics’ Flippy in the kitchen robotics space. Julia, a work-in-progress by Nymble Labs, will be a machine intelligent enough to recreate a select list of recipes according to the personal taste preferences of the user.

Adding to the list of AI-based robot chefs that can mimic human behavior in assisting in cooking food is Mechanical Chef. It is proficient in preparing over 20 Indian dishes. Suzumo’s sushi robots have automated the process of putting together sushi and are very popular. The UK-based Moley’s robotic kitchen takes it a step further by boasting of the capability to recreate recipes from celebrity chefs such as Thomas Keller and Gordon Ramsay.

Rotimatic Stands Out among other Innovations in the Kitchens Robotics Space

The high Rotimatic sales can be attributed to its uniqueness. It is the only fully automated, AI and IoT-enabled roti-maker made for domestic use in existence. It can be paired with iOS or Android applications so that users may operate from synced devices as well through the Rotimatic app. The IoT feature also enables the automatic download of updated versions of the Rotimatic software. 

Rotimatic utilizes the 32-bit microprocessor-controlled 10 motors, 15 sensors, and 200 moving parts to give you fresh rotis in under two minutes. The robotic elements of the machine dispense measured quantities of flour, water, and oil in the dough mix. This dough is kneaded to an ideal consistency by the internal mechanism of the appliance to form perfect discs for roasting into puffed up golden brown rotis. Each stage is carried out in dedicated parts within the unit.

Users can choose the number of rotis that Rotimatic will prepare in a batch (the maximum being 20), the amount of oil to be added to the dough, the thickness of the roti, and the level of roasting. The creators of Rotimatic paid a lot of attention to the consistency of quality of the flatbreads made in the appliance, and each roti in a batch is satisfactorily is exactly the same.

Rotimatic Sales Testify its Demand – 40000 Units Sold

The promise to minimize user intervention when employed has struck a chord with homemakers and professionals accustomed to a convenience economy. Rotimatic, which is now available in the US, UK, the Gulf countries, Singapore, across Europe, and Australia, has sold over 40000 units, generating about $40 million. The company brought its total funding to $48.5 million by raising $30 million earlier this year.

Hot Rotis made in Rotimatic
Hot Rotis made in Rotimatic

Advanced technology is making its way into every sphere of our lives and domestic kitchens is an area to look out for interesting innovations in. Planning meals per our individual health needs and taste preferences with minimal labor are the ultimate goal of futuristic kitchens.