A kitchen robot to solve your roti-making woes, Rotimatic by Zimplistic is quite the appliance to revolutionize your cooking experience. 

I was two semesters smarter, and eight kilos heavier when I flew back to my parents’ in Mumbai for a break in 2014. More than me it was my mother who freaked out over the latter development, mainly because she is diabetic and well aware of the side effects of being overweight. I had to promise to swap pasta and bread with low-calorie whole-wheat rotis, knowing well I wouldn’t follow through because making rotis is a tedious job and I had a full-time management course, and a part-time job to balance. Four years later and with a schedule still as hectic, Rotimatic has brought back the goodness of fresh home-made rotis back into my regular diet. 

Let’s talk about what makes this amazing innovation one of the best of our time!

What makes Rotimatic one of its kind?

Electronic roti-makers have been around for a while, best recognized by its compact size and heating paddles. When using these, a user has to mix and knead the dough to the desired consistency, divide the dough into smaller portions and place it at the specified position on the paddle and press it down. The labor saved is thus just the part of rolling the dough and roasting it. Compared to this, Rotimatic is an all different ballgame.

Using 15 sensors, 10 motors, and 300 moving parts, Rotimatic replicates all the steps of making a roti in the traditional procedure – from measuring the amount of ingredients to be added, to kneading the dough, separating it into smaller parts, rolling them into perfectly circular discs, and roasting the dough till a puffed golden-brown. User intervention stops at pouring the three ingredients – flour, water, and oil – into their respective compartments in the machine, and pressing a few buttons.

Key Features of Rotimatic    

This automatic roti-maker is packed with sophisticated technological features, and thankfully we are familiar with most of them owing to our increasing dependence on cutting-edge gadgets. Let’s take a look at them in details below:

  1. AI and IoT-enabled – Although these terms sound like they belong in some sci-fi movies about genocidal robots, AI and IoT is already a big, and benign, part of our daily lives. It is what enables sharing data between connected devices to give better user experience of any application. Rotimatic can connect with Wi-Fi and sync with other smart devices, upgrade automatically, troubleshoot and undergo distance-diagnostics.
  2. Can be controlled using a remote device – This feature is an extension of the previous one. The Rotimatic app can be downloaded on your smartphone and you can control the appliance using it. The app also shares some of the best recipes that can be recreated using Rotimatic.
  3. Versatility of use – Rotimatic can make not only rotis, but puris, tortillas, and pizza base as well in under 90 seconds.
  4. Pretty, portable, and durable – Rotimatic measures 40 x 40 centimeter, which is about the size of a microwave, has a sleek futuristic design, and can fit on your kitchen counter with ease. Yes, it is heavy (weighing 20 kilograms) but it is extremely durable.
  5. Interactive settings screen – One can choose from the selection of different types and brands of flour, amount of oil that will go into the dough, and thickness of the flatbread. Additionally, settings are provided to choose the level of roasting and the number of rotis to be made in one batch.


What stands out for me in my experience as a Rotimatic user

Rotimatic has to be the most exciting and out of the box kitchen appliance I have ever used, all the more in the uniqueness of its concept. It is surprising that it took so long for someone to think up a device that could automate the preparation of a food as basic as a roti! Here are some of the observations I made of the performance of this automatic roti-maker. I’ll start with the pros:

  1. Super quick delivery – The device takes around 8 minutes to warm up before it makes the first roti. Subsequent ones are delivered in under two minutes.
  2. Good quality flatbread – The rotis it makes are soft, nutritious, and each one of them puffs right in front of your eyes.
  3. Consistent – Every roti in a batch is exactly the same in texture, thickness, level of roasting, and shape.
  4. Easy to maintain – Since it is IoT-enabled, malfunctions can be fixed remotely without having to haul it to a service station.
  5. Easy to clean – The removal parts are few and these can be washed or wiped cleaned, according to the sort of ingredients they come in contact with. Rotimatic comes with specialized brushes to make the process of cleaning hassle-free.
  6. The materials used are superior quality – To ensure the safety of each roti Rotimatic makes, all plastic materials in contact with food are safe and FDA compliant.
  7. Power-efficient – The power consumption of Rotimatic is about the same as a large microwave oven. Power consumption is 1.6kW – 1.8kW, the voltage for the USA, Canada model is 110V, and for the UK, Singapore model, 220V.
  8. Efficient customer care – I haven’t really faced any issue major enough for me to contact the customer care of the company, but I’ve heard from other users that their complaints were resolved in the soonest possible manner.


Cons would include:

  1. It’s a little noisy – Similar to that of a blender’s but goes on for a comparatively longer time.
  2. Pricier than other kitchen appliances – Well this isn’t a real surprise considering it’s a robot. In the long run, especially for daily users, $999 finds a good investment in Rotimatic.
  3. The app needs work – There is still some ground to cover before the app works as smoothly as it should.


A final look at Rotimatic

Rotimatic – now available in the US, Singapore, and Australia, among other countries – is a kitchen robot dedicated to giving you the best machine-made flatbreads. The method used is highly efficient and quick and does not compromise on the nutrition and freshness factors of the food made. Users can play around with flavors and colors of the rotis, recreate interesting recipes, and yet save enormous lengths of time while doing so.

Zimplistic’s kitchen robot is packed with high-tech features that make cooking unleavened flatbreads a breeze, and consumes surprisingly less power!

This is a story with a twist. Recently, my friend threw a quinceanera party for her daughter and I was asked to help organize it. The guest list had eighty names, and my friend was hell-bent on not hiring a caterer. Apart from rice and beans, green salad, guacamole, and tamales, a big part of the menu were tortillas and nachos. Now, making tortillas and nachos at home is tedious and therefore one can guess my surprise when a process that normally takes hours was completed in a small fraction of the time by Rotimatic – the first fully automatic robot designed to, well, make rotis.  

3A little more about Rotimatic

Honestly, this was the first time I used a kitchen appliance this futuristic and have been spellbound by it ever since. Zimplistic – the company that makes Rotimatic – came out with the prototype of the robot in 2009. After years of further research and several patents by founders Pranoti Nagarkar and Rishi Israni, Rotimatic is now recognized as the first fully-automatic roti maker created for use in the domestic kitchen available in international markets. The appliance is a massive hit with over 60,000 units already sold the world over and has crossed USD 60 million in sales in just two years after the Rotimatic’s launch. This can be attributed to its global appeal – not only does it make delicious and fresh rotis, but it also makes puris as well, and flatbreads such as pizza base ad tortilla, as seen in cuisines other than Indian. 

Rotimatic saves time and energy

The traditional method of making a roti takes about half an hour, and can stretch more depending on the number of rotis bring made. The process involves kneading dough from a mix of dry and wet ingredients which are added in a specific proportion. Paying attention to the proportion here is important because human error leaves open scope for the consistency of the dough to differ each time, affecting the quality of the flatbreads. The dough ball is divided into smaller segments, flattened into even discs and then roasted on an unoiled skillet or directly over a flame for a perfect cook time. 

Rotimatic takes less than ten minutes to warm up and then replicates the entire process in a matter of 90 seconds. But does this mean you’ll have zero control over how your roti turns? Absolutely not! A user can select from a provided range of flours, choose the number of rotis to be made in a batch, its oil content, thickness, flavors to add if any, and the level of roasting. Once these parameters are set, Rotimatic proceeds to make flatbreads of identical quality every time until the settings are changed. The amount of time it frees for the user, especially on a hectic day is remarkable!

Add to this its ease of maintenance. The kneader and the plate where Rotimatic rolls the dough balls can be taken out without any hassle and can be rinsed off or put in a dishwasher. The ingredient-holders are just as easy to clean. Rotimatic comes with cleaning accessories such as brushes as well. And since Rotimatic is IoT and AI-enabled, issues in its performance can be fixed from a remote location as well and won’t require to be carried to any service station. This is a relief considering the 39-pound weight of the robot.

Rotimatic’s technology saves power

One needs to consider the gamut of sophisticated technological features Rotimatic is equipped with and their range of functions to fully appreciate the comparatively small magnitude of electricity it consumes to run them. Rotimatic is AI and IoT-enabled can share data between synced smart devices through Wi-Fi, and upgrades automatically. 

A 32-bit microprocessor controls the 10 motors, 15 sensors, and 200 moving parts of Rotimatic to accurately measure and dispense flour, water, and oil for the dough, flatten it to the exact thickness specified, and roast it on heating plates till it puffs. The finished product slides out onto a tray attached to the front of the appliance. 

Surprisingly, the power consumption of Rotimatic is not much different from that of a high-volume microwave oven. It draws in the ~1500W range to warm up the required components and water to make 10 Rotis, with the least thickness and 3/4 roast level. The power consumption dips post this stage, rising again during the production of individual flatbreads. In any case, the power consumed is between 1.6kW – 1.8kW. The USA and Canada model has 110V voltage, and the UK, Singapore model, 220V.

Rotimatic is a must-buy gadget of the day

The automatic roti-maker is a blessing for times when you simply do not have the time or inclination to make fresh rotis, puris, tortillas, or pizza bases, but do not wish to each frozen or restaurant-bought alternatives either. Rotimatic is already a buzzword among the younger crowd of professionals and homemakers and is catching on in the older circles as well for the ease it brings to an essential kitchen chore. Domestic spaces are steadily infusing AI into its design, and the Rotimatic is just a glimpse of what an intelligent kitchen would comprise.

Domestic work has been the responsibility shouldered by women for centuries without pay, but things could change with greater participation of men in this area.

Memories from childhood, for most of us, are often built around the wholesome meals our families would come together to enjoy. Be it special occasions or the daily breakfast, these delectable dishes were primarily prepared by our mothers or grandmothers. Certain recipes are even passed down through generations and are identifiable by the label “grandma’s special casserole” or something similar. Although we relish the spread, given a closer look the biased woven into this allocation of responsibility is clear – kitchen duties are traditionally feminized. This labour, however, goes unrecognized, and, therefore, unpaid. We agree that change is coming, albeit at snail pace through government policies and technological innovations such as the advent of smart kitchens, a discussion on the current state of affairs is important.

Let’s start with the idea of unpaid care work…

That fundamental characteristic of unpaid care work is that it is not directly remunerated. Ideally, any work of this nature should be included in the calculation of GDP. For instance, calculations that were done but feminist economists and statisticians in Argentina give is a figure of 7% of GDP, and in a less developed country like Tanzania, it was seen to be an even higher figure, about 63%. If the unpaid care work done in Switzerland were to be valued and added to the GDP, it would be almost as big as the banking and insurance industry of the wealthy European nation. The problem peaks in India, a country of 1.3 billion people, where the work contributed by 49% of the population goes unaccounted for, giving a hard blow to the GDP. Women here dedicate about 352 minutes into domestic work every day – a number comparatively massive to the 51.8 put in by men

Why doesn’t this labor make it to the GDP?

From a utilitarian point of view, domestic work doesn’t generate products and services for market consumption. Citing this logic, economists sideline a large chunk of the service done by women and exclude it from the GDP and employment metrics in general. Despite this, the significance of unpaid care, which can be described as the work done to create an environment conducive to building up a person’s capabilities, is immense remains unaltered.

“While much of this imbalance is explained by the discrepancy in care-giving and unpaid work, institutional and policy inertia, outdated organizational structures and discrimination, one additional explanatory factor is the skills differentials in the types of degrees women and men seek out in their education,” says the World Economic Forum (WEF).

Accepting domestic chores as formal work has more than one benefit:

First of all, such a move would boost the GDP of a country. Let’s take the case of India for example. According to a report released by the International Monetary Fund, the GDP of the country could grow by 27% if women’s participation in the economy were to be raised to that of men. 

Secondly, it would redefine how we currently understand labor. The exchange rate of any service on the market would not be the only determinant of the value of labor which should ideally include the effort invested in maintaining unity and functionality of families and communities.  

Lastly, viewing domestic work such as kitchen duties as accountable labor will entitle women to at least some extent of parity where time and energy are concerned. Empowerment would be the final goal.

Consequences of not rewarding care work

Data shows that almost 75% of all unpaid care work is carried out by women and girls. This unequal distribution between men and women penalizes women by taking away opportunities of pursuing a full-time job from them. A decent wage, being able to accumulate a pension and access to the benefits that come with formal sector employment is thus out of their reach. 

Policies and technological innovations could lessen this disparity

Redistributing care is critical and it involves rethinking and redoing our social relationships. States can make progress by ensuring good quality public services, and child care services. Also, you have to change your expectations and social norms so that women and men can share those responsibilities more equally. 

Just like dedicated policies introduced by governments, the private sector is also doing its bit to increase the participation of men in executing household chores such as cooking. The concept of intelligent kitchens that incorporate automated appliances is catching on with the promise of making kitchen work less cumbersome. Robots are simplifying cooking methods down to the fundamental food stable. Zimplistic, for example, has introduced Rotimatic, a compact robot that saves time and effort taken to make simple flour and water flatbreads, an accompaniment consumed by millions regularly. It market success speaks a lot about the demand for electronics that can make life easier and render free time more accessible to pursue other interests. 

So with more laws and high-tech solutions, we can increase the social expectation that more can be done to redistribute the work and not just say this is a private matter for families to deal with. 

Zimplistic’s bestselling product, Rotimatic, is a market success raking in massive revenue with an exponentially expanding user base.

The idea of having robots at home to help out with domestic chores is no longer a thing of science fiction. You can see variants of it already in use and rising. This year happens to be especially noteworthy for its marked rise in demand for domestic robots, and understandably so, give the ever-intensifying schedules of individuals. It is, therefore, no wonder that Rotimatic, being a high-performing appliance, is selling like hotcakes.

A Brief Background of Rotimatic

The fully automatic roti-maker is the product of years of research and several patents by innovator team Pranoti Nagarkar and Rishi Israni. The duo has the vision to be instrumental in the realization of intelligent kitchens and Rotimatic is a significant step towards that goal. The countertop robot has automated one of the most basic food items that are an indispensable part of most cuisines around the world – the flatbread. Call it roti, tortilla, pizza base, pita, flatbreads have a global presence.

However, unless one is extremely well-practiced in the art of making flatbread, cooking one from scratch is a tedious and time-consuming ordeal. In the age we are living in, taking time out from our busy schedules to hand-make rotis is something we opt out of, often choosing unhealthy alternatives such as frozen rotis or takeaways from restaurants. In such an environment, Rotimatic is a lifesaver. It economizes time and effort by automating the multi-layered process of making flatbreads and does not compromise with nutrition either.

Rotimatic makes rotis, pizzas, tortillas
Rotimatic Sold 40000 Units
Rotimatic is not the only Kitchen Robot out there

Domestic robots are proliferating at a rapid pace and The Boston Consulting Group expects expenditure on them to reach $87 billion by 2025. Rotimatic by Zimplistic, priced at $999, is catching up to popular players such as Miso Robotics’ Flippy in the kitchen robotics space. Julia, a work-in-progress by Nymble Labs, will be a machine intelligent enough to recreate a select list of recipes according to the personal taste preferences of the user.

Adding to the list of AI-based robot chefs that can mimic human behavior in assisting in cooking food is Mechanical Chef. It is proficient in preparing over 20 Indian dishes. Suzumo’s sushi robots have automated the process of putting together sushi and are very popular. The UK-based Moley’s robotic kitchen takes it a step further by boasting of the capability to recreate recipes from celebrity chefs such as Thomas Keller and Gordon Ramsay.

Rotimatic Stands Out among other Innovations in the Kitchens Robotics Space

The high Rotimatic sales can be attributed to its uniqueness. It is the only fully automated, AI and IoT-enabled roti-maker made for domestic use in existence. It can be paired with iOS or Android applications so that users may operate from synced devices as well through the Rotimatic app. The IoT feature also enables the automatic download of updated versions of the Rotimatic software. 

Rotimatic utilizes the 32-bit microprocessor-controlled 10 motors, 15 sensors, and 200 moving parts to give you fresh rotis in under two minutes. The robotic elements of the machine dispense measured quantities of flour, water, and oil in the dough mix. This dough is kneaded to an ideal consistency by the internal mechanism of the appliance to form perfect discs for roasting into puffed up golden brown rotis. Each stage is carried out in dedicated parts within the unit.

Users can choose the number of rotis that Rotimatic will prepare in a batch (the maximum being 20), the amount of oil to be added to the dough, the thickness of the roti, and the level of roasting. The creators of Rotimatic paid a lot of attention to the consistency of quality of the flatbreads made in the appliance, and each roti in a batch is satisfactorily is exactly the same.

Rotimatic Sales Testify its Demand – 40000 Units Sold

The promise to minimize user intervention when employed has struck a chord with homemakers and professionals accustomed to a convenience economy. Rotimatic, which is now available in the US, UK, the Gulf countries, Singapore, across Europe, and Australia, has sold over 40000 units, generating about $40 million. The company brought its total funding to $48.5 million by raising $30 million earlier this year.

Hot Rotis made in Rotimatic
Hot Rotis made in Rotimatic

Advanced technology is making its way into every sphere of our lives and domestic kitchens is an area to look out for interesting innovations in. Planning meals per our individual health needs and taste preferences with minimal labor are the ultimate goal of futuristic kitchens.

Werner Vogels’ reaches start-up hotbed Singapore and an intriguing conversation about future-tech with innovators Pranoti Nagarkar and Rishi Israni ensues. 

Tech-centric shows are a great way to stay up to date about what’s new in the tech world, the “Now Go Build with Werner Vogels” series on Amazon is one that has become a raging hit. In each episode, Amazon CTO Werner Vogels interviews innovators and gives an insight into the dynamic and rapidly evolving world of AI and cloud computing.

A recent episode of the show focused on Singapore-based husband and wife team of entrepreneur/tech expert and mechanical engineer, Rishi Israni and Pranoti Nagarkar – the inventors of Rotimatic. The kitchen robot is poised to change the way the world cooks one of its oldest recipes – the simple flour-and-water flatbread. 

The idea behind Rotimatic

It is no wonder that Vogels has chosen to explore the story of Rotimatic. The AI and IoT-enabled appliance are the only one of its kind and leagues ahead of its predecessors in the category of electronic flatbread or roti-makers. It is an antithesis to the notion that automation is eroding traditions since what it does is it implements technology to hold on to norms most dear to us.

What Pranoti and Rishi have come up with is an efficient system to replicate the process of making a roti (and other forms of flatbread such as tortillas and pizza base) in a completely self-governed machine. It aims to address issues that compromise our standard of living, be it is managing a work-life balance or health. As pointed out by Israni, “seventy percent of illnesses are lifestyle disease-related, and they are primarily related to the type of food you consume” and “one-third of the world’s food is wasted”. Rotimatic is the duo’s first step toward realizing their vision of a fully intelligent kitchen that will ensure a healthy diet for its users and minimize wastage of food at the same time.

Amazon CTO Visits Rotimatic Office
Amazon CTO Visits Rotimatic Office
The tech behind Rotimatic

Rotimatic is the amalgamation of the necessity to optimize time and expert knowledge in cutting-edge technology. Its prototype was first introduced in 2009 by Zimplistic. The home food robot has machine learning built into it, can connect with the wifi and sync with other smart devices, troubleshoot when needed, and update its software. The Rotimatic’s corresponding app will allow it to be operated from remote locations as well. 

Pranoti and Rishi Discussing about Rotimatic with Amazon CTO
Pranoti and Rishi Discussing Rotimatic with Amazon CTO
A quick overview of the benefits of having an intelligent roti-maker

The software makes it possible to track the number of rotis made using Rotimatic across the globe, customer satisfaction, and machine errors. This information helps the company prioritize issues that need to be addressed and fixed first.

Rotimatic collects relevant data from every roti it makes. This includes information concerning the content and quality of the food being prepared by the appliance. Users are also urged to rate the user experience on the display screen of the robot at the end of every cycle to help upgrade the system. Rotimatic gives a data-driven, data-backed understanding of the operations of the machine. 

A labor of love

However, its transition from a hardware-only device to incorporating a major software component was not an overnight one. Years of research following the realization of how complicated servicing the product would be led to implementing AWS and IoT into the Rotimatic design. The benefits of this upgrade have been evident from the first attempt to get the service right and it has facilitated collecting further data to improve the appliance model. The software is now crucial to extend the device into a platform that’s capable of making multiple varieties of flatbread. 

Is the world prepared to give their kitchen an AI and IoT makeover

Clearly, yes. Rotimatic is a device that instantly frees up about an hour from kitchen duty, especially for women who have been playing the part of homemakers. Making flatbreads of any sort is a cumbersome task and the kitchen robot takes the entire process into its stride and compresses it to a matter of minutes. The user decides the sort of bread they wish to prepare, which type and brand of flour to utilize, oil content, the thickness of the rotis, the number of rotis to be made in a batch, and the extent of roasting each roti should undergo.  

Compared to the traditional method of making rotis, using the Rotimatic is ridiculously simple, and helps keep pace with a world that is rapidly turning to automation. Rotimatic is available on the official website as well as on Amazon.