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The Wall Street Journal: Can Algorithms Replace Mom's Home Cooking?
Can algorithms replace the intricate process for making roti, the traditional Indian flatbread? The WSJ's Joanna Stern and Geoffrey Fowler test the Rotimatic at the Converge technology conference.
Amazon Web Series: Now Go Build
Zimplistic, maker of Rotimatic features on this episode of Now Go Build with Amazon CTO Werner Vogels meets Rotimatic Founders Pranoti Nagarkar and Rishi Israni to find out why complex IOT and machine learning technology is a must-have.
Techinasia Conference, Jakarta 2019
Pranoti Nagarkar, Inventor, Co-Founder and CEO Rotimatic, talks about her and her co-founder & CTO, Rishi Israni's vision on how our kitchens will evolve with the advances in robotics and what it would mean for the food-tech landscape.
Zee TV: Tomorrow's World
Rotimatic co founder Pranoti on season 1 of Zee TV's show Tomorrow's World talks about the world's first fully automatic roti-maker designed for today's working professionals who do not have the time and patience for rolling out fresh roti.
CNA Insider: Inventing The Rotimatic
It took this Singapore couple 8 long years, and 15 versions of their invention, to finally come up with the machine that's now in demand by roti-lovers worldwide.
The Spoon's Smart Kitchen Summit North America
Rishi Israni, Founder and Inventor, Rotimatic talks about the impact of robotics on food and cooking both in the consumer and commercial market
THE ROTIMATIC STORY
The Origin
It all began in the year 2008. Zimplistic’s founder, Pranoti was a 24-year-old, full-time mechanical and product design engineer shattering the glass ceiling. With the job came long working hours and no time to prepare homecooked meal for her family. Frozen rotis gave no control over the ingredients and making rotis took time and skill from kneading to puffing it to perfection.
This juncture made her see the women she grew up with in a new light, who labour away in the kitchen to bring fresh rotis right off the pan to the table. As a woman in engineering, she saw an opportunity to change this relatable narrative in the kitchen. Her 21st century household had a machine to wash clothes, make coffee, wash dishes, but none to make rotis, which is a staple for over 3 billion people. This was the Eureka moment that paved the way for the world’s first roti-making machine!
Bringing Rotimatic to life was not an overnight success. It all first started with an idea of a fully automatic flatbread making robot. While Pranoti modelled it on her computer and took a stop at the hardware shops, Rishi Israni, co-founder of Zimplistc, and Pranoti’s husband, entered the picture and wrote the first software for the machine. Together, Rotimatic became their brainchild after 8 years of intense R&D with nothing but a human’s intuition and tactical senses as the reference.
From the first sketch to manufacturing at scale, it was a decade long journey fueled by creative application, engineering dexterity, production intricacies and an eye set towards a smarter and healthier future. Cut to 2018, crafted with 15 sensors and 10 motors, enabled by AI and IoT, a fully-automatic, one-of-a-kind roti-making robot, Rotimatic, was presented to the world. Today, 100, 000+ homes across the 18+ countries are relishing fresh flatbreads made from the state-of-the-art Rotimatic! The rest is future.
THE ROTIMATIC STORY
The Origin
It all began in the year 2008. Zimplistic’s founder, Pranoti was a 24-year-old, full-time mechanical and product design engineer shattering the glass ceiling. With the job came long working hours and no time to prepare homecooked meal for her family. Frozen rotis gave no control over the ingredients and making rotis took time and skill from kneading to puffing it to perfection.
This juncture made her see the women she grew up with in a new light, who labour away in the kitchen to bring fresh rotis right off the pan to the table. As a woman in engineering, she saw an opportunity to change this relatable narrative in the kitchen. Her 21st century household had a machine to wash clothes, make coffee, wash dishes, but none to make rotis, which is a staple for over 3 billion people. This was the Eureka moment that paved the way for the world’s first roti-making machine!
Bringing Rotimatic to life was not an overnight success. It all first started with an idea of a fully automatic flatbread making robot. While Pranoti modelled it on her computer and took a stop at the hardware shops, Rishi Israni, co-founder of Zimplistc, and Pranoti’s husband, entered the picture and wrote the first software for the machine. Together, Rotimatic became their brainchild after 8 years of intense R&D with nothing but a human’s intuition and tactical senses as the reference.
From the first sketch to manufacturing at scale, it was a decade long journey fueled by creative application, engineering dexterity, production intricacies and an eye set towards a smarter and healthier future. Cut to 2018, crafted with 15 sensors and 10 motors, enabled by AI and IoT, a fully-automatic, one-of-a-kind roti-making robot, Rotimatic, was presented to the world. Today, 100, 000+ homes across the 18+ countries are relishing fresh flatbreads made from the state-of-the-art Rotimatic! The rest is future.
2008
Rotimatic Journey Started
Inception of Zimplistic as an automatic kitchen appliance company and the journey towards engineering the world’s first roti-making robot began
2009
Rotimatic Prototype Invented
Invention of the first prototype of Rotimatic, ITOR 1, named after roti spelt backwards
2010
Entered Seed Round Funding
Successfully entered the seed round funding for Rotimatic raising USD 500,000 in December
2014
Branding Campaign Started
Brand campaign for Rotimatic began with 8000+ pre-orders within 5 days for the US and Singapore markets
2016
Best Kitchen Gadget
Declared as the 'Best Kitchen Gadget' in CES PC Magazine
2017
20,000 Units Sold
Rotimatic entered the homes of thousands of families in Singapore & US
2018
Raised $30 Million
Series C funding commenced with Credence Partners, EDBI as the lead investor and raised $30 million
2021
Rotimatic India Launch
Launched in India with 500+ number of orders
2022
Rotimatic Plus Launch
Launched Rotimatic Plus with more energy efficiency and lower noise levels
About Us
The Story Behind Rotimatic
A team driven by the purpose of shapping the kitchen of the future
At Rotimatic, we value creativity, diversity, and dedication. Different perspectives Different ideas. Different cultures. We make sure each voice is heard.
We are inventors, creators, disruptors and we look for people from around the world who are hungry, fierce, passionate, and will work to make a difference to the lives of our users We are not afraid and we never say no. We aim to attract believers who are willing to put their ideas to test. We are transforming the way people cook and eat by bringing robotics to the kitchen top With a revenue of USD 20 million in our first year, and 174+ million rotis made across 18 countries by 100,000+ happy families, we are the next big thing waiting to happen. Let's do this. Together
2008
Company Founded
70
Full Time Employees
175+
Rotis made so far
18
Countries Rotimatic is in
100000+
Happy Families
THE FOUNDERS
The Brains Behind The Machine
A closer look at the story of our founders Mrs Pranoti Nagarkar and Mr Rishi Israni.
Pranoti Nagarkar
Founder, Inventor, CEO, Rotimatic
A 4th generation Mechanical Engineer in her family and born with a rebellious streak, Pranoti always wanted to be an inventor. In her junior year at college, she built a prototype of an automatic iron for shirts. After working as a product design engineer and gaining industry experience, 15 years ago, Pranoti embarked on the journey to create Rotimatic. After 8 years of stubbornness Rotimatic was ready, ever since it has changed lives of 100,000+ families. With 37 patents under her belt, she is a frequent panelist at technology entrepreneurship events. A champion for female entrepreneurs everywhere. A person with a spiritual core, when she is not working or chasing her kids around the house, she is an avid reader of literature that inspires gratitude & simplicity in life.
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Rishi Israni
Founder, Inventor, CTO, Rotimatic
Rishi is one of those rare leaders who are equal parts technologists and equal parts businessmen. Prior to this, he was Co-founder & CTO of tenCube, a mobile security software company acquired by Intel. A very hands-on CTO, he has steered Zimplistic from the early R&D days to its flagship product Rotimatic becoming a household name in over 18 countries. A futurist at heart, he is adept at bringing technologies and multi-disciplinary teams together to create products that skip innovation curves. A trained cricketer with a cheerful disposition, he sees robotics with a long-term lens and wants to do his part in revolutionizing our kitchens with robotics to simplify cooking for the next generation.
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Explore the engineering marvel behind the world’s first roti making robot.
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