The Story Behind Rotimatic

THE ROTIMATIC STORY

The Origin

It all began in the year 2008. Zimplistic’s founder, Pranoti, was a young, full-time mechanical and product design engineer shattering the glass ceiling. With the job came long working hours and no time to prepare home-cooked meals for her family. Frozen rotis gave no control over the ingredients and making rotis took time and skill from kneading to puffing it to perfection.

This juncture made her see the women she grew up with in a new light, who labour away in the kitchen to bring fresh rotis right off the pan to the table. As a woman in engineering, she saw an opportunity to change this relatable narrative in the kitchen. Her 21st century household had a machine to wash clothes, make coffee, wash dishes, but none to make rotis, a staple for over 3 billion people. This was the Eureka moment that paved the way for the world’s first roti-making machine!

Bringing Rotimatic to life was not an overnight success. It all first started with the bold dream and idea of a fully automatic flatbread making robot with no compromise on health for the sake of convenience. While Pranoti got cracking on designing, modelling, and building the working prototypes, Rishi Israni, co-founder of Zimplistic, after his successful exit with his first mobile security software company, entered the picture and wrote the first software for the machine. Together, Rotimatic became their brainchild after 8 years of intense R&D with nothing but a human’s intuition and tactical senses as the reference. This is rare – the most creative and innovative hardware meets the most advanced software, to disrupt a complex engineering pursuit.

From the first sketch to manufacturing at scale, it was a decade long journey fueled by creative application, engineering dexterity, production intricacies and an eye set towards a smarter and healthier future. Cut to 2017, crafted with 15 sensors and 10 motors, enabled by AI and IoT, a fully automatic, one-of-a-kind roti-making robot, Rotimatic, was presented to the world. Today, 100,000+ homes across the 44+ countries are relishing fresh flatbreads made from the connected state-of-the-art Rotimatic! The proof is in the 189 million rotis clocked in just the first 6 years of launch.

Rotimatic is the most popular and one of the very few fully automated, connected home bots that you will find in a modern kitchen paving the way for a truly connected and smart kitchen appliance to be a game-changer in the pursuit of good health through healthy eating habits. Our first product Rotimatic showcases the success of the broad hypothesis we have about how the kitchens of the future will evolve. In our view, consumers are increasingly becoming convenience and health-seeking without wanting to compromise on either. Consumers want one-click convenience with full control of the ingredients for health and nutrition. Only the new connected, autonomous technology stack can deliver a new kitchen experience that meets the expectations of the new consumer and Rotimatic in a small way takes the first step in proving that.